The Facelift Your Roof Didn’t Know It Needed

Your first home… Do you remember that feeling of buying your first home?

You loved it and everything was just like you wanted. It starts by standing in front of it, like love at first sight! As the years go by, that love can start to fade… along with the look of your roof. Rain, sun, wind, that big tree you name it. There are so many uncontrollable factors that can wear out the appearance of a roof over time. But what if we told you you could reverse that and fall in love with your roof all over again?

Whether you’re buying or selling, the roof of your home gives off a big impression. At Lanco, we’re all about providing solutions for homeowners in ways that are affordable and doable.

That’s where Lanco Dura-Life Roof Paint comes in: a premium acrylic, water-based roof paint engineered with ceramic technology to deliver superior durability, exceptional coverage, and long-lasting color designed to rejuvenate and protect new or aged roofs.

A smart alternative to replacement 

A roof replacement is a big investment and sometimes it’s simply not necessary. If your roof is structurally sound but looks faded, chalky, stained, or “tired,” roof paint can be a powerful way to refresh curb appeal and help protect the surface from everyday exposure.

Dura-Life Roof Paint is made to do both: enhance the look of the roof and provide a durable finish that helps it stand up to the elements.

Important note (and we mean it):

Roof paint is not a substitute for a roof that’s actually damaged. If you have leaks, rotting wood, failing underlayment, or cracked/deteriorated shingles, those issues must be repaired first (or the roof may need replacement). Dura-Life Roof Paint is not intended to waterproof or repair roof leaks.

Think of it like this: roof paint is a facelift, not a “band-aid” for structural problems.

What makes Dura-Life Roof Paint different?

Dura-Life Roof Paint was built for roofs that face real-world conditions. It offers:

• Outstanding adhesion plus resistance to fading, chalking, mold, and mildew even under intense sun and challenging environments.

• Ceramic technology that helps extend roof life by reducing heat transfer and improving UV resistance.

• A satin finish that looks fresh and modern.

• A tintable system plus eight premixed colors, including Ultra Reflective White, with tint bases for custom matching.

And it’s designed to adhere to a wide range of roofing surfaces—so you’re not locked into one roof type.

Where can you use it?

Dura-Life Roof Paint is suitable for properly prepared, above-grade surfaces like:

• Concrete roofs

• Asphalt and masonry shingles

• Unglazed tile and slate roofs

• Wood and shake roofs

• Urethane foam

• Metal (ferrous or non-ferrous)

• Previously coated roofs

Bonus: A “cool roof” option for sunny climates

If heat is a concern, Dura-Life Roof Paint in Ultra Reflective White is designed to provide maximum solar reflectance, helping lower roof surface temperatures and potentially reduce cooling costs on shingled roofs.

Is your roof a good candidate? Quick checklist

Roof paint is a great choice if:

• The roof is not leaking

• Materials are intact (no widespread cracking, curling, or failure)

• You want to upgrade curb appeal and help protect the surface from sun and weathering

If you’re unsure, have a roofing professional assess the roof first. Remember: this is an aesthetic rejuvenation and protective coating, not a fix for structural roof damage.

Ready to fall in love with your roof again?

One of the best parts of painting a roof is how transformational it can be without the disruption of a full replacement. If your roof looks old and worn but is still in good shape, Lanco Dura-Life Roof Paint can bring it back to life!  

Want help choosing the right system for your roof type (tile, shingle, metal, previously coated)? We can help, call us at (407) 240-4000 for more information. See you in the next one.